The HOPEX Customer Journey Product is used to represent the acquisition process of a product or a service by a specific customer. Mapping a customer journey provides an overview of customer expectations, painpoints encountered, and the resources used at each step of the journey. Last but not least, touchpoints, which are the points of interaction between the customer and the company, are used to measure and improve overall customer satisfaction.

Representing a customer journey will allow you to easily identify these critical points. HOPEX Customer Journey is used to describe solutions for improvement and to assess them at different dates.