Improved scope
This report presents the assessment results with respect to the resources associated with the touchpoints.
Report parameters
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Parameter
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Parameter type
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Constraints
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|---|---|---|
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Assessment values
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"All assessment values" or "Latest assessment values"
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Mandatory
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From Date
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Date
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Mandatory, today's date by default.
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To
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Date
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Mandatory, today's date by default.
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Assessment of the scope
The first chapter of this report presents a bubble chart that is used to assess the efficiency of the touchpoints with respect to the assessment period.
• Each bubble represents a touchpoint.
• The size of the bubble represents the number of customer journeys that use the touchpoint resource.
• The color of the bubble represents the average value of the assessment of the resource for the steps assessed.
• The x-axis shows the number of touchpoints to which the resource is connected.
• The y-axis presents the average value of the assessment of the resource for the steps assessed.
The x-axis presents the same information as the colour of a bubble. Thus, the red bubbles are at the bottom of the diagram and the green bubbles are on top.
The table under the bubble diagram specifies the value of the latest assessment of each person at different dates.
For more details on calculating the satisfaction of a persona, see Value of the latest assessment of a customer journey.
The latest table of the report details the data presented in the bubble diagram.
• Each row is associated with a resource (if appropriate connected to a number of touchpoints).
• The first column specifies the average value of the assessment of the resource for the steps assessed.
• The second column specifies the number of touchpoints to which the resource is connected.
• The third column specifies the number of customer journeys to which the resource is connected.
• The name of the customer journey that uses the resource is specified in the fourth column.
• The fifth column specifies the percentage of steps noted as moments of truth that use the resource.
• The last column draws up the list of channels to which the resource is connected.
For more details on calculating the satisfaction a persona for a customer journey, see Consolidation rules.