HOPEX Business Process Analysis > The customer journey > Assessment of a customer journey
Assessment of a customer journey
The objective of the HOPEX Customer Journey product is to describe your customer journeys with a view to improving efficiency. By performing assessments, you can acquire valuated information and compare it.
With HOPEX Customer Journey, assessments are made using questions attached to channels. It is therefore possible to measure improvements made through the implementation of touchpoints on the sensitive steps of the journey.
HOPEX Customer Journey is based on assessment functionalities to define the questions and obtain the assessments of the steps of your customer journeys.