Identifying the transformation ends
The strategy ends are defined by the visions and the enterprise goals to be reached.
The elements describing the ends are aligned with components describing the necessary means: Missions, Strategies and Tactics.
Describing the Enterprise Vision

A vision is the ultimate, possibly unattainable, state the enterprise would like to achieve. A vision is often compound, rather than focused toward one particular aspect of the business problem. A vision is supported or made operative by missions. It is amplified by goals.
Creating an Enterprise Vision
To create an enterprise vision:
1. In the properties pages of an enterprise, select the Strategy page.
2. In the Ends section, select the Vision tab.
3. click New.
The Creation of a vision dialog box opens.
4. Specify the vision name and click the OK button.
The new vision appears in the list.
Vision properties
The Characteristics property page of the vision provides access to:
• its Name,
• its Owner, by default the current enterprise.
• the text of its Description.
Identifying enterprise goals
The enterprise goals are determining elements in your enterprise model since they interconnect the ends of the enterprise strategy, the means and the operational elements.

A transformation objective is the expression of a realistic target, measurable and with a time limit, which the enterprise pursues to reach the goals it has set.
Creating enterprise goals
To create an enterprise goal:
1. In the properties window of an enterprise, select the Strategy page.
2. In the Ends section, select the Enterprise Goal tab.
3. click New.
The Creation of an Enterprise Goal dialog box opens.
4. Specify the goal name and click OK.
The goal appears in the list.
Enterprise goal properties
The Characteristics page of the property pages of an enterprise goal is used to access:
• its Owner, by default the current enterprise.
• its Name,
• the text of its Description.
• the Supported Visions section, which specifies the visions connected to the enterprise goal.
• the Drivers Concerned section, which specifies the drivers connected to the enterprise goal.
With HOPEX Business Architecture, an enterprise goal is described in the following pages:
• the Structure page, which provides access to the list of exhibited business capabilities linked to the enterprise goal.
• The Contribution and Refinement page, which provides access to the list of means used.