Defining questions
With HOPEX Customer Journey , you assess the tools used by the persona for a customer journey. As a result, the questions are carried by the channels connected to the customer journey steps. The assessment of the customer journey takes place via questions posed on the channels.
Creating Questions
To create a question:
1. Open the Customer journey navigation window.
2. Select Assessment > All Questions.
A tree with the list of Channels appears.
3. Click on the channel that interests you to display its pop-up menu and select New > Question.
The Creation of a Question window appears.
4. Specify the Local Name of the question.
The local name of the question is not visible to the questionnaire respondent.
5. Specify the Title, which represents the question as it appears in the customer journey assessment questionnaire.
6. Specify if required:
• The Mandatory Element field (indicates the mandatory or optional nature of the answer to this question).
7. The Type of question is ComboList.
8. Creating possible answers.
9. Click OK.
Entering possible answer values
To create a possible answer value for a question:
1. Open the dialog box of the question that interests you.
2. In the Possible Answer Value section, click New.
A possible answer value creation window opens.
3. Enter the Nameof the value.
4. Indicate the color associated with the answer value.
You have two possibilities:
• Specify a MetaPicture if you have one.
The MetaPicture enables association of an image with an answer value.
• Specify the RGBColor.
5. In the Answer Value field, specify a strictly positive integer value that will be used to calculate the value of the assessment.
The lowest note corresponds to a very poor assessment and the highest note corresponds to an excellent assessment.
You must create at least two possible answer values.
6. Click OK.