Defining Questions for the Assessment of a Customer Journey
With HOPEX Customer Journey , you assess the tools used by the persona for a customer journey. As a result, the questions are connected to the channels of the customer journey steps. The assessment of the customer journey takes place via questions that concerns each channel-step pair.
To create a question:
1. From the Customer Journey navigation pane.
2. Select Assessment > Questions.
A tree with the list of channels appears.
3. Open the Questionnaire Template property page of the channel that interests you.
4. Click the New button.
The questionnaire creation page appears.
For more information on managing libraries, see Presentation of the Questionnaire Builder.