Representing Product Offerings
The business process diagram enables representation of product or service offerings proposed by the enterprise to each of its markets, as well as the processes that produce these.
In the example above, the enterprise is targeting two customer segments, those that rent boats, and those to whom cruises are proposed.
In the case of boat rental, the enterprise also proposes flight ticket reservation, hotel or guesthouse reservation and car rental.
In the case of cruises, the enterprise also proposes flight ticket reservation, hotel reservation and car rental.