Establishment Principle in the Directive
Directive 95/46/EC establishes in Article 4 what is the applicable national law by using the so-called "establishment principle"1:
an established company (ie, carrying out activities with a permanent establishment) in one country of the European Union observes the rules on the protection of personal data of the State in which it is established (even if it processes data of individuals of nationalities different from its own);
a company established in the territory of several EU countries must take the necessary measures to ensure compliance with the obligations imposed by applicable national law on each of these establishments.